Chat that normally concludes: "The price of football? It's far too expensive."
Which at many clubs it almost certainly is.
The clubs argue that the survey offers no more than a snapshot, a glib spot of attention seeking that ignore the bigger picture.
Hibs, for example, suggested that the headline figure of £405 for an adult season ticket is offset by special deals like £1 offers for children.
(I, like Whitney Houston, believe children are the future. But unless I can borrow one for matchdays, I can't actually benefit from those deals. A lot of people are in the same position. Football's hidden discrimination against the childless is worthy of investigation.)
Is football value for money? Its fiscal beauty is in the eye of the beholder.
How can you even measure value for money? Cost per home win? (So far this season that's £202.50 for me at Easter Road.) Cost per home goal? (So far £67.50).
If you thought about value for money, you probably wouldn't bother going to games.
Supporting a team doesn't work like that.
What the Price of Football survey actually raises is yet another split between clubs and fans.
Clubs operate as businesses. Fans don't - usually - see themselves as consumers.
The more far sighted clubs will try and bridge that gap. But most still use it in the most dastardly way possible to wring every last drop of cash out of supporters. You'll pay for your loyalty, they'll make sure of it.
And fans tend to let them get on with it if the team is performing. It's the rank rotten football of the last few seasons that has left many fans drifting away from Easter Road, not the cost of watching it.
Maybe fans do have a tipping point though. Just last Saturday a revived Scotland were under supported against Georgia at Ibrox.
You might have put money on the befuddled SFA being the organisation that finally pushed its fans too far.
Because that's the one power fans have: to not turn up.
Unfortunately for many people that option is actually worse than going and paying inflated prices.
It's "our" team. And what else would we do on a Saturday afternoon anyway?
So we let the clubs get away with it.
And so it goes on. Until next year. When the BBC Price of Football 2015 will reveal exactly the same thing again.
The pies have it
One thing that is in my control - a boycott of the catering kiosks at Easter Road.
I give them chance after chance.
Last Saturday I bought a pie. Here are the results of my exclusive survey:
Queuing time: 16 minutes
Cost: £2.30
Taste: 0/10
Enjoyment time: 0 seconds
Never again. And this time I really mean it.
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